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Things I’m Doing Differently in the 2nd Cohort of Read30

Posted on:Oct 31, 2022

I ran a 30-day reading challenge this month. Here’s what I’m doing differently in the reading challenge starting tomorrow:

  1. Reducing number of live sessions
    There were 5 live sessions this month. There will be 3 next month.
    This is to reduce friction. Most people will make time for 3. 5 is too high a number, and then some people end up not attending even 2.

  2. More nudges after the half-way point
    There was a high drop-off between weeks 3 and 4.
    When you start something, you’re obviously motivated about it. But going at it everyday is the hard part. There comes a time when you’re considering giving up. That’s when a trigger from a gym trainer is most helpful.