"I Need This!" is What Success Looks Like for a Good Copy.

Reactions from your target audience when copy is good:

1. Oh my god, tell me more!
2. Yes, yes, this, this is what I need.
3. Where do I give you my money?
4. How do I get this sooner?

This is the holy grail reaction of effective copy.

Reactions from your target audience when copy is bad:

1. That was a good ad.
2. It was really well-written.
3. Wow, that’s good copy.

Your copy failed in all above cases. Say someone walks out of Baahubali saying, “What a good movie.” What they should say if it was a good movie is, “BUT WHY WAS HE KILLED?!”