Follow-ups are Helpful, Not Annoying.

For the longest time, I thought repeating messages over and over again is annoying. But to the intended target audience, it’s actually helpful. It could be that:

1. They simply forgot.
2. They had other things on their plate.
3. They simply forgot.
4. They were on the fence and needed a push.
5. They simply forgot.

I’ve now reframed my thinking to say that your target audience is looking forward to hearing from you and what you have to offer. Reminders are helpful for everyone.