When no one is in the market for chocolates, we can capture it by simply being delicious. As long as the game’s being played on the same field, new entrants can only undercut on price. But wait, different people want different things. We can redraw the axes on the following:
- Nuts vs No Nuts
- Smooth vs Crunchy
- Hip vs Not Hip
- Big vs Small
- Fair Trade vs Not Fair Trade
We can go on and on to define new quadrants and set ourselves up to stand out.
It was a race to the bottom with PCs being fast and cheap. Apple said we’ll do fashionable and simple.
The core business model at Roc8 is that of a talent agency. The positioning we chose is:
- being run by devs (our vetting results in a higher interview-to-offer conversion ratio)
- candidates have hands-on skills (as our entry criteria requires proof-of-work to get in, they can hit the ground running on day one)