Eat That Frog! is a productivity method by Brian Tracy.
A frog is that one thing you have on your to-do list that you have absolutely no motivation to do and that you’re most likely to stall on. In the Eisenhower matrix, the frog mostly lies in the important but not urgent quadrant.
Eating the frog means to just do it first thing in the morning, otherwise the frog will eat you i.e. you’ll end up delaying the whole day. I’ve hacked this for myself. Now I start my day by eating cake - a very easy task that I can do within minutes and can’t say no to! I tackle the frog after getting momentum.
🍰 Forget the Frog, eat Cake instead
This requires a bit of delayed gratification. Sometimes, I’ll have a super easy task towards the end of the day. And I know checking it off will feel good. But now I put it off for the next morning. Say I’ll write a blog post in the evening but stop before hitting the publish button - I’ll do that first thing the next day. Or I’ll write code but put off committing it. Or I’ll stop on the last page of a chapter. You get the point. Cake is a good way to start a new day. And get momentum going!