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Engage the audience.
Arouse interest. Capture attention. Don’t bury the lede. There’s a drop-off happening at each point. Example:
The story so far: In the beginning the Universe was created. This has made a lot of people very angry and been widely regarded as a bad move. ― Douglas Adams, The Restaurant at the End of the Universe -
Show the challenge.
Make them care about what happens next. Throw in an obstacle. Choices drive the narrative forward. Example:
Buzz Lightyear replaces Woody as Andy’s favorite toy. -
Show the change.
Spark an insight or two. Provide closure. Share the worldview changed along the way. Example:
The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which. ― George Orwell, Animal Farm
3 Storytelling Principles
Posted on:Sep 23, 2022